Year: 2009

  • Reverse Domain Name Marketing

    More and more we are seeing off the wall, non words become solidly branded domain/company names. Names like Hulu.com, which essentially meant nothing at its time of inception can be very successfully branded and promoted.

  • Google Attacks Duplicate Content

    Duplication for sorted and alternate view urls continues to be a problem for shop owners. The new rel=”canonical” attribute is excellent, but in our dynamic shopping carts implementation is a nightmare for most. So, Google to the rescue (at least for their results) as now in your Google Webmaster Tools you can adjust your parameter…

  • Crawling vs. Indexing – robots.txt Debate

    This is really a long and tiresome debate… I personally have argued this point for a long time to no avail with Zen Cart forum posters… Even linked to Sebastian for verification. But, alas, the debate drags on.

  • Bare it All for a Free Site Report?

    We would like to offer up a free Zen Cart report to a brave shop owner willing to share his/her site’s issues, url, images and other non-personal data with our readers. This means that your report findings, suggestions and related materials will be posted here for others to read, learn and even contribute to your…

  • Great Ecommerce Content/Copy

    In our everyday dealings with our own customers, we instruct, get asked and generally can talk all day about proper content for one’s online store. This has always been a tough thing to properly execute on the part of the shop owner.