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Reviews, Testimonials & Snake Oil
The Internet has grown in to an opinion, buzz driven machine. Websites seeking user interaction, comments and participation, social media sharing, user specific search result weighting and more. This is all good and well until someone bad mouths you, your website or business in one of these open participation media platforms.
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Do You Blog?
There has been an absolute onslaught of shop owners wanting a blog. This is not very unexpected, as the freshness and regularity of content carry far more weight then they ever have before in Google’s algorithm.
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Ecommerce Spring Forecasting
Most ecommerce stores have some season trending. This is very unique to both the store and the product line. So a store selling green widgets can be expected to trend sales in a similar manner to another shop selling green widgets… But not exactly, as they are many additional metrics that influence one’s sales.
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How NOT to Lose Your Merchant or Gateway Account
If you haven’t read about the new “Brand Damaging” issues and you accept credit cards on your website… You need to. The potential impact on your business is too large to ignore.
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Did You Hack Your Own Website?
We have had several cases recently where a Zen Cart owner or other personnel with access infected their own site with a Trojan zcv.gif.