• Posted by Melanie
• 17 September 2009
• Ecommerce Marketing

Article Writing

One way of promoting your web store and products can be achieved for free. As an additional bonus, this “free” marketing method can boost your store's backlinks too.

Article marketing is one of the easiest ways to promote your website in order to generate traffic and increase your earnings.

How does article marketing work?

Write articles relating to your shop and products and submit them to “free content” submission sites. This is easy to do, takes little time and can increase your website traffic, sales and of course, your income.

How can article writing boost traffic and income?

The article on the free content site contains a link to your own website. Readers, after reading your articles, may choose to click on the link and pay you an unexpected visit. Having them on the free content sites is also making these articles available to other webmasters who may wish to publish that article on their site.

If they do pick up your article, your article will include a link back to your online store. And anyone who reads the article on that site can still click on the link to visit your site.

As the list of your published articles grow larger, and more and more of them are appearing on different websites, the total number of links to your site increases also. Major search engines are placing a lot of significance on incoming links to your website so they can determine the importance and popularity of your website.

The more incoming links your store has, the more importance search engines attaches to it. This will then increase your store’s placement in the organic search results.

Promoting a products or services, the links that your articles have achieved will mean more potential and targeted customers for you. Even if visitors who only browse through, you never know if they might be in need of what you are offering in the future.

Search engines do not just index the websites, they also index quality content published articles. They also index any article that is written about your own website’s topic. So once someone searches for that same topic, the list of results will have your site or may even show the articles that you have written.

And to think, no effort on your part aside from writing a decent article was used to bring them to your site. Just your published articles and the search engines.

It is no wonder why many shop owners are suddenly reviving their old writing styles and taking time to write more articles about their site than doing other means of promotion.

Getting their website known is easier if they have articles increasing their links and traffic and making it accessible for visitors searching the internet. Since many people are now taking their buying needs online, having your site on the search engines through your articles is one way of letting them know about you and your business.

The good thing with article marketing is that you can write about things that people would want to know about. This can be achieved in the lightest mood but professional manner, with a little not-so-obvious sales pitch added.

If you think about it, only a few minutes of your time is spent on writing one article and submitting to free content websites. In the shortest span of time also, those are distributed to more sites than you can think of. Even before you know what is happening, you are getting more visitors than you previously had.

If you think you are wasting your time writing these content articles, fast forward to the time when you will see them printed and wide-spread on the internet. Not to mention the sudden attention and interest that people are giving your shop and your products or services.

Try writing some niche related articles and you will be assured of the sudden surge in site traffic, link popularity and interest. Before you know it, you will be doubling and even tripling your sales.

Nothing like getting sales for something you got for free.

• Posted by Melanie
• 11 August 2009
• Small Business

Online Retail

When you get right down to it the fusion of the web and business is a bold lesson in abstract thought.

Think about your grandparents and the work they did. Their job could have been on the farm, in the factory, in a store or in the work of their hands.

If your grandparents were business owners most of their customers were met face to face. Customers may have gone to church with your grandparents or attended high school sports events and concerts. They knew each other and that made marketing much less taxing and far more trusting.

Advertising was often in the form of an print ad in a school program or a booster club for the airing of the local high school football games. The advertising wasn’t always essential to the success they had in their business, it was often used as a way to support the local reputation associated with their business.

Your grandparents knew the other business owners in town and often worked together to keep the local spirit of a town alive.

As larger retail businesses began to paint the landscape these small businesses (like your grandparents) often died when no one was really paying any attention. The vast number of empty storefronts in rural America pay tribute to the radical change in the 21st century retail market.

Why has online business created the need for abstract thinking?

Internet stores are composed of graphics and text... Not friends and family. These shopping carts are developed with software and not brick, mortar, glass and wood. These online businesses can operate 24 hours a day including holidays and the owner does not have to be present for a customer to make a purchase.

The business owner cannot see the site's visitors or customers, they can simply track the number of visitors and some analytical data.

It is this uncommon sense of intangibility that may makes online stores seem more like some elaborate computer game and far less like traditional business.

In order for some businesses to move in to the Internet marketplace there was a need to hire younger more computer savvy employees who were schooled with an insatiable appetite to learn and utilize the skills associated with online marketing and business.

Early on many business owners did not believe the web was even worth their while and ecommerce was never going to be successful. Many of those business owners sat back as time passed, the Internet grew and online sales improved, equaled and then surpassed what the business had previously been able to do with a local brick and mortar shop.

Many brave businessmen were early pioneers in ecommerce, and while they may not have understood everything there was to know about ecommerce, the results were crystal clear – ecommerce was a force much more powerful than they would have ever thought and was the road to continued success and the future of business. Many business owners who could not break out of their brick and mortar box have since had to sell that brick and mortar business.

As time passes more and more online business owners have accepted their new role as Internet marketer, dream maker and web design professional. They have grown accustom to this brave new world where faces are not associated with the sale, where customers probably aren’t your neighbor down the street and where the online store doors are always open.

Online business defies the notion of a simple local marketplace by tapping into something more global and more deliverable. Many small shops around the world have become staging areas for a worldwide customer base. Niche products once lost in a sea of big retail shops can now be the primary thrust of a successful online company instead of just one of many diversified products one might have found in an old general store.

Online business has challenged our way of thinking and changed the way the world does business.