Firstly, Zen Cart users ….. GET AN SSL and stop being a contributing factor to insecurity, low buyer trust and general ignorance. In a nutshell Google is going to ding you ALL with a warning, even those who only accept PayPal. Rightfully so, while you’ve never been required, you should have been supporting buyer trust long ago…. Now you will be punished if you don’t. Rightfully so.
Here we go again…. I am writing this to, hopefully bring you the best and simplest understanding of your roles, changes and responsibilities. In December 2015 the PCI/DSS council released a bulletin containing changes which are required to be implement by June 2016. So below, in addition to all the PCI/DSS items you are currently doing,…
The data highlighter now has a way to tag your pages manually and create a “set” for Google to understand them all most of them without having to make edits to your Zen Cart. While I am certain the site edits are more effective, I actually recommend you do both. My reasoning is quite simple, number 1 if you have any errors they will become apparent during the tagging process…. and number 2, more is better =)
Switching to full SSL will turn off your rel=”canonical” tags. While this may be a bit short sighted on the part of the Zen Cart Development Team… it’s easily fixed! Once you make the switches to all SSL pages you will eliminate SSL/Non-SSL content duplication completely and fixing your canonical tag is necessary for a smooth transition in the search engines indexes.
With all the Panda, Penguin and buzz surrounding them it’s very easy to get caught “putting out fires” all the time. It’s very tiring and not so successful overall… so let’s get going!