Bait and Switch

• Posted by Admin
• 30 June 2009
• B

Bait and switch in this context is an Internet spamming technique when used in SEO. The bait & switch essentially serves up one page for a search engine crawler or directory and a different page for other user agents (like visitors) at the same URL. Often an optimized page is created for the initial ixdexing by the  search engines, but is then replaced with the regular page as soon as the optimized page has been indexed.