Archive

Archive for the ‘B’ Category

Backbone

September 16th, 2009
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Backbone is a term for a high speed network or networks that are connected every network of a single company. The basic parts of a network are the hardware devices used to connect the backbone network to the other networks and the network cable. The hardware includes switches, gateways, brouters,routers, bridges and hubs. The cable is pretty much the same as in a LAN’s except it is of a higher quality for it needs to provide higher data rates.

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Backlinks – Inbound Links

February 7th, 2009
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Inbound links (IBL) or Backlinks are links in to a page from another. Links coming in to a page are from any other page including your own. PageRank if allowed bleeds or transfers in to page via a link.

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Bad Neighborhood

March 22nd, 2009
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A bad neighborhood is a term used to describe links between websites… Most commonly used to describe a website linking out to less than quality web pages from their own, such as MFA (Made for Advertising), banned, spammers, link farms and even sites with adult or illegal content.

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Bait and Switch

June 30th, 2009
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Bait and switch in this context is an Internet spamming technique when used in SEO. The bait & switch essentially serves up one page for a search engine crawler or directory and a different page for other user agents (like visitors) at the same URL. Often an optimized page is created for the initial ixdexing by the  search engines, but is then replaced with the regular page as soon as the optimized page has been indexed.

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Bandwidth

January 28th, 2009
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Bandwidth or transfer is the amount of data transferred to and from your website. Bandwidth is normally measured in bytes. If you have a web page that is 5 KB in size, then 200,000 visitors can view that page using 1 GB of total bandwidth.
All outward bound traffic from a web site most times including domain based email from your hosting account is considered to be data transfer or bandwidth.

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Banned – Blacklisted

June 3rd, 2009
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When a website is banned, delisted or blacklisted, it has been removed from a search engine’s index of websites. Then, the site will no longer appear until the banning is lifted, generally through and admission of guilt and request for re inclusion.

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Banner Ad

August 11th, 2009
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A banner ad is a rectangular graphical image advertisement. Banner ads are one of the common forms of online advertising. Banner Ad sizes vary, but most commonly are 468 pixels wide by 60 pixels high.

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Banner Blindness

June 16th, 2009
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Banner Blindness ia a reference to website visitor’s behavior in which users become accustomed to banner advertisements and don’t even notice they are present any longer.

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Base 64

August 31st, 2009
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Base 64 is binary encoding, commonly used by MAC users.

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Behavioral Marketing

May 13th, 2009
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Behavioral Targeting or Behavioral Marketing is targeted ad marketing based on past recent experience and /or implied intent generally derived from analytical data from previous campaigns or visitor profiles.

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Benchmark

April 20th, 2009
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A benchmark is a control or starting point to measure the performance of an application, page, Ad, traffic or other metric. The benchmarking process is done to ensure accurate reporting of growth/results.

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Benchmarking Gap

September 21st, 2009
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Benchmarking Gap is the difference, or gap, in performance of an company’s particular product and that of their competition’s similar or shared market product.

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Beta – Beta Release

May 27th, 2009
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BETA is a term for software and modules mostly. The term Beta describes software applications which are not yet considered stable but are ready for testing. Beta release can be either private (by invite or application) or public )available for everyone). Bugs in Beta applications are to be expected and you are asked to report them to the project manager to assist is developing a final stable release.

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Binary File

August 31st, 2009
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A Binary File is an electronic file containing no more than 256 different characters which are encoded by 8 binary digits per each character. Most graphics, sound files, word processing documents are common examples of binary files. Some modules and web applications are coded in binary to protect them from theft. File such as this must be uploaded to your account in Binary mode, as regular FTP will break them.

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Black Hat SEO

February 1st, 2009
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Black Hat SEO is a term referring to the unethical and unrecommended practices and techniques used for search engine optimization. This term is also used to describe an SEO who does uses unethical means for SEO.

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