Webmaster's Dictionary » B

Backbone

PRO-Webs, Support — Wed, 16 Sep 2009 18:30:48 +0000

Backbone is a term for a high speed network or networks that are connected every network of a single company. The basic parts of a network are the hardware devices used to connect the backbone network to the other networks and the network cable. The hardware includes switches, gateways, brouters,routers, bridges and hubs. The cable is pretty much the same as in a LAN's except it is of a higher quality for it needs to provide higher data rates.

Backlinks - Inbound Links

PRO-Webs, Support — Sat, 07 Feb 2009 14:15:28 +0000

Inbound links (IBL) or Backlinks are links in to a page from another. Links coming in to a page are from any other page including your own. PageRank if allowed bleeds or transfers in to page via a link.

Bad Neighborhood

PRO-Webs, Support — Sun, 22 Mar 2009 21:45:53 +0000

A bad neighborhood is a term used to describe links between websites... Most commonly used to describe a website linking out to less than quality web pages from their own, such as MFA (Made for Advertising), banned, spammers, link farms and even sites with adult or illegal content.

Bait and Switch

PRO-Webs, Support — Tue, 30 Jun 2009 10:47:32 +0000

Bait and switch in this context is an Internet spamming technique when used in SEO. The bait & switch essentially serves up one page for a search engine crawler or directory and a different page for other user agents (like visitors) at the same URL. Often an optimized page is created for the initial ixdexing by the search engines, but is then replaced with the regular page as soon as the optimized page has been indexed.

Bandwidth

PRO-Webs, Support — Wed, 28 Jan 2009 13:02:03 +0000

Bandwidth or transfer is the amount of data transferred to and from your website. Bandwidth is normally measured in bytes. If you have a web page that is 5 KB in size, then 200,000 visitors can view that page using 1 GB of total bandwidth.
All outward bound traffic from a web site most times including domain based email from your hosting account is considered to be data transfer or bandwidth.

Banned - Blacklisted

PRO-Webs, Support — Wed, 03 Jun 2009 01:47:55 +0000

When a website is banned, delisted or blacklisted, it has been removed from a search engine’s index of websites. Then, the site will no longer appear until the banning is lifted, generally through and admission of ~~guilt~~ and request for re inclusion.

Banner Ad

PRO-Webs, Support — Tue, 11 Aug 2009 15:52:27 +0000

A banner ad is a rectangular graphical image advertisement. Banner ads are one of the common forms of online advertising. Banner Ad sizes vary, but most commonly are 468 pixels wide by 60 pixels high.

Banner Blindness

PRO-Webs, Support — Tue, 16 Jun 2009 15:11:32 +0000

Banner Blindness ia a reference to website visitor's behavior in which users become accustomed to banner advertisements and don't even notice they are present any longer.

Base 64

PRO-Webs, Support — Mon, 31 Aug 2009 12:09:39 +0000

Base 64 is binary encoding, commonly used by MAC users.

Behavioral Marketing

PRO-Webs, Support — Wed, 13 May 2009 04:13:42 +0000

Behavioral Targeting or Behavioral Marketing is targeted ad marketing based on past recent experience and /or implied intent generally derived from analytical data from previous campaigns or visitor profiles.