Webmaster's Dictionary » C

Cache

PRO-Webs, Support — Thu, 29 Jan 2009 00:33:49 +0000

Cache is a temporary storage area or file that a web browser, web server or service provider uses to store commonly accessed pages and graphics which have been recently opened. The cache then enables the visitor's browser to more quickly reload pages and images that were recently viewed.

Call To Action

PRO-Webs, Support — Tue, 30 Jun 2009 10:52:48 +0000

A call to action is web marketing term referring to the content used in advertising to encourage a person to do - click - complete an action (convert) as defined by the advertiser.

Canonical

PRO-Webs, Support — Mon, 06 Apr 2009 17:57:48 +0000

Canonical is derived from canon, which means: legitimate or official version - In the case of web site related terms this label is used to describe the correct url for a page. Many times with software driven websites, duplicate urls are created for the same content. So example a page may have serveral versions of the same content with can be sorted and displayed in different ways... Thus creating duplicate content. This term is also used to describe the proper url for domains (IE: WWW or NON-WWW). If your pages load successfully with both and you have not used the rel canonical to describe the correct url, then these pages all have duplicates as well.

Cascading Style Sheet - CSS

PRO-Webs, Support — Sat, 07 Feb 2009 14:25:59 +0000

Cascading Style Sheets (CSS) is a stylesheet web page language used to describe the presentation or style of a web page or document written in a markup language. CSS is most commonly a set of abbreviated and externally coded styles used to display a web page(s) in a particular manner or style. CSS is most often found in web pages written in HTML and XHTML, however, the language can be applied to any kind of XML document, including SVG and XUL.

ccTLD - Country Code Top Level Domain

PRO-Webs, Support — Wed, 28 Jan 2009 13:12:17 +0000

Country code top level domains are the country specific domain extensions TLDs, such as .us (United States) or .ca (Canada).

CGI - Common Gateway Interface

PRO-Webs, Support — Wed, 28 Jan 2009 14:09:40 +0000

CGI is the abbreviated term for Common Gateway Interface. CGI is a program that translates data from a web server and then displaying that data on a web page or in even an HTML email. CGI scripting can add numerous interactive elements to a website, but has become less useful with the newer scripting languages and abilities available.

cgi-bin

PRO-Webs, Support — Wed, 28 Jan 2009 14:11:11 +0000

cgi-bin is a specific directory on a web server where CGI programs are stored and executed..

CLI - Contextual Link Inventory

PRO-Webs, Support — Tue, 19 May 2009 03:52:15 +0000

Advertising providers use their contextual link inventory to match keyword relevant text ads with a page's content/theme.

Click & Mortar

PRO-Webs, Support — Mon, 21 Sep 2009 15:50:02 +0000

Click & Mortar is simply a term that has evolved which refers to a store whose products are available both online and in a regular physical brick and mortar location.

Click Fraud

PRO-Webs, Support — Wed, 11 Mar 2009 02:46:19 +0000

Click Fraud is the illegal/disallowed practice of manipulating Cost-Per-Click (CPC) or Pay-Per-Click (PPC) revenue sharing agreements. There are many different types of click fraud, but most commonly the person who earns the money/revenue from each click of the Ads pays individuals a nominal fee to click those links and earn false revenue. In this scenario the companies end up paying for advertising in which pay for advertising visitors had no intention of buying/converting from them. Companies have recently and in the past filed class action lawsuits against ad publishers alleging that they have failed to aggressively and effectively confront click fraud because they in fact still benefit from increased revenue.