Click Fraud

• Posted by Admin
• 11 March 2009
• C

Click Fraud is the illegal/disallowed practice of manipulating Cost-Per-Click (CPC) or Pay-Per-Click (PPC) revenue sharing agreements. There are many different types of click fraud, but most commonly the person who earns the money/revenue from each click of the Ads pays individuals a nominal fee to click those links and earn false revenue. In this scenario the companies end up paying for advertising in which pay for advertising visitors had no intention of buying/converting from them. Companies have recently and in the past filed class action lawsuits against ad publishers alleging that they have failed to aggressively and effectively confront click fraud because they in fact still benefit from increased revenue.