What is SEO
The Professional SEO
Search engine optimizers are professionals dealing in the optimization and usability of a website for the purpose of improving and/or maintaining search engine ranking. An SEO is a more mechanical discipline, and while marketing is a concern of the professional SEO.... It's not the focus directly.
People will generally misunderstand and assume an SEO is a marketing professional. This misconception is propagated by the masses and generally stems from many marketers claim to be practicing SEOs. The truth of the matter is that SEO is a specialty within search marketing... Not the other way around.
Company SEO Philosophy
Having and building an ecommerce website is no simple, nor easy task. It takes time, dedication, hard work and the ability to both stay up to date and informed on the many metrics related to online businesses. So our philosophy simplified is:
Do Nothing, Get Nothing
Do Bad Things, Get Bad Things
Cheat and Be Cheated
What Services Can I Expect an SEO to Provide?
An SEO will actually optimize websites and pages on websites in an effort to make them not only search engine friendly, but optimized and usable as well. The professional SEO is perhaps the most technical discipline within the search marketing trades. SEOs need to have a good grasp on web development as a whole, website architecture, flow and navigation and server side scripting as well. While a search marketer will deliver his desires to a programmer for implementation, an SEO has a much more hands on presence and will complete most development tasks in house.
SEO itself as a vocation is tasked in to two general functions or venues so to speak. The professional SEO will concentrate their efforts on on-page optimization and while off-page tasks are involved, they are not really the focus of an SEO campaign. The bulk of these off-page tasks are generally the job of the search marketer. On page SEO involves all aspects of optimizing a website from making it properly searchable, to page structure, internal navigation, internal linking, server side scripting and finally content optimization in order to help a site rank and maintain its rank. Your search marketer will be focusing his/her efforts on the off-page SEO with tasks such as external linking, deep linking, anchor text and traffic generation to positively affect the site's rank.
While you will find many professionals claiming to "do SEO", the fact is those that dabble haven't the deep understanding to properly execute and SEO campaign. Most will have bits and pieces they choose to implement, while leaving the rest undone. Many search marketers also dabble in SEO... Many are even quite good and can be expected to provide some very broad services... On the other hand this is also much of the reason SEO has such a bad "rap" within the web development industry.
A simple explanation: Your search marketers are the folks telling you what you need to do to your car to make it fast, while telling everyone they meet how fast it is. While your SEO is actually under the hood testing and working to make it faster.
What does PRO-Webs DO?
At PRO-Webs our services are centered around SEO, as it is the core of our professional services. We can advise and complete many search marketing tasks, but the focus of our skills are hands on. You can expect superior on-page SEO and usability from our services with a keen focus on ecommerce.
We will look to increase your site's ability to rank through content optimization, navigation, internal linking, checkout optimization, usability concerns and studies and statistical implementation so we may identify bottlenecks and poorly accessible portions of your website.
Concerns or questions? Contact us at 330-871-HELP and we can help you determine what your website needs and develop a properly prioritized plan of attack.