The data standardization within Google Product Search has put like products from very large retailers capable of deep discounts in the same page product lineup with smaller merchants who cannot compete on price. The smaller merchants who would generally seek to make their listing somewhat unique to grab longtail product searches can no longer do that. Smaller merchants in the product lineup with Pet Smart for example, have few options to elicit a click from a searcher.
Google recommends that data feeds be under 20MB for upload within Google Merchant Center, while scheduled fetch and FTP uploaded feeds can be up to 1GB. Compressed feeds must be under 500MB or you will need to split them in to 500MB or less files.
Many of my sitemap submissions are gone! Sites, such as PRO-Webs which has been live for years and years suddenly have no sitemap in Google Webmaster Tools. Now, I do check Google Webmaster Tools rather infrequently, but last month the sitemaps were all there, alive and well.
It’s that time of year once again when our minds move to maximizing sales and serving the mass of holiday shoppers our website will be serving. I write one of these posts every year to help you prepare, market and maximize your holiday sales season.
Securing your Zen Cart is not a very challenging task, but not doing so can be a very expensive venture. In this age where hackers are the best programmers on the planet and credit card company fine up to $10K, there is no excuse not to hold your site’s security at a high priority.