Author: Melanie

  • Google Attacks Duplicate Content

    Duplication for sorted and alternate view urls continues to be a problem for shop owners. The new rel=”canonical” attribute is excellent, but in our dynamic shopping carts implementation is a nightmare for most. So, Google to the rescue (at least for their results) as now in your Google Webmaster Tools you can adjust your parameter…

  • Crawling vs. Indexing – robots.txt Debate

    This is really a long and tiresome debate… I personally have argued this point for a long time to no avail with Zen Cart forum posters… Even linked to Sebastian for verification. But, alas, the debate drags on.

  • Bare it All for a Free Site Report?

    We would like to offer up a free Zen Cart report to a brave shop owner willing to share his/her site’s issues, url, images and other non-personal data with our readers. This means that your report findings, suggestions and related materials will be posted here for others to read, learn and even contribute to your…

  • Great Ecommerce Content/Copy

    In our everyday dealings with our own customers, we instruct, get asked and generally can talk all day about proper content for one’s online store. This has always been a tough thing to properly execute on the part of the shop owner.

  • Endorsement Blogging & the FTC

    Many bloggers have already taken steps to properly blog endorsement material and limit the liability. However, Monday the FTC (Federal Trade Commission) revised their rules for the use of both testimonials and endorsements in advertising. This new set of rules comes complete with the specific inclusion for bloggers. Believe it or not, this is the…