Beating Your Links Down?

We review commerce sites all the time for shop owners, and I am really very surprised that so many of the stores we review have no idea about Google’s guidelines regarding links. I really HATE the fact that shop owners can make use of a links directory in Zen Cart! Is this your business or…

Whats in a Name?

Very likely one of the most important decisions you will make in your store’s development is the selection of a domain name.  Your domain name will be your calling card, brand and synonym for your business name.  Defiantly not something to be taken lightly. While I would advise against pumping your brand /company name in…

The Trust Factor

What is the purpose of your online store? Let me guess… You want to spend hundreds of dollars on PPC and not convert the visitors? You want to build your traffic up so you can brag, then do things to prevent the shoppers from buying anything? Seriously, we all want to make money. Business: A…

Sales, What is Your Season?

Many seasoned shop owners are only too aware of the peaks and plummets in their sales volume with seasonal factors. To succeed you have to effectively make profitable use of peak sales seasons and improve off peak sales times. Today we will cover some great tips, plans and ideas for improving both peak and non-peak…

Got Local Marketing?

There are so many marketing opportunities available to shop owners, but none are as dependable and residual as your own local market. Have you even checked out the potential sales in your back yard? There is little doubt that the Internet provides a incomparable mass marketing opportunity, but these shoppers are rarely loyal to your…