Some publishers have fixated on our prior Panda algorithm change, but Panda was just one of roughly 500<\/span> search improvements we expect to roll out to search this year.<\/strong><\/span><\/p><\/blockquote>\nThis is where we get the “Holy Algorithms Batman” title for this post!<\/p>\n
Okay, well having said that… Keep your shirt on, he also really did have some logical and easily to follow thoughts for surmising the quality issues on your website. I am going to post them verbatim for you lazy clickers to read.<\/p>\n
\n\n- Would you trust the information presented in this article?<\/li>\n
- Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?<\/li>\n
- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?<\/li>\n
- Would you be comfortable giving your credit card information to this site?<\/li>\n
- Does this article have spelling, stylistic, or factual errors?<\/li>\n
- Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?<\/li>\n
- Does the article provide original content or information, original reporting, original research, or original analysis?<\/li>\n
- Does the page provide substantial value when compared to other pages in search results?<\/li>\n
- How much quality control is done on content?<\/li>\n
- Does the article describe both sides of a story?<\/li>\n
- Is the site a recognized authority on its topic?<\/li>\n
- Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don\u2019t get as much attention or care?<\/li>\n
- Was the article edited well, or does it appear sloppy or hastily produced?<\/li>\n
- For a health related query, would you trust information from this site?<\/li>\n
- Would you recognize this site as an authoritative source when mentioned by name?<\/li>\n
- Does this article provide a complete or comprehensive description of the topic?<\/li>\n
- Does this article contain insightful analysis or interesting information that is beyond obvious?<\/li>\n
- Is this the sort of page you\u2019d want to bookmark, share with a friend, or recommend?<\/li>\n
- Does this article have an excessive amount of ads that distract from or interfere with the main content?<\/li>\n
- Would you expect to see this article in a printed magazine, encyclopedia or book?<\/li>\n
- Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?<\/li>\n
- Are the pages produced with great care and attention to detail vs. less attention to detail?<\/li>\n
- Would users complain when they see pages from this site?<\/li>\n<\/ul>\n<\/blockquote>\n
I think you should read these questions and answer them honestly about your shop. Then send them off to 3 friends to do the same (because I know you are not exactly objective). Then use your savvy niche expertise in your field to generate a logical and sustained plan of attack from the answers.<\/p>\n
I would choose to agree and disagree with the author’s suggestion to :<\/p>\n
…rather than focusing on one particular algorithmic tweak, we encourage you to ask yourself the same sorts of questions we ask when looking at the big picture.<\/p><\/blockquote>\n
I agree that you must be moving towards an overall quality and a big picture, but I disagree that focusing and studying individual algorithm tweaks is somehow “ill advised”. Instead I suggest that lack of current knowledge and information regarding the search results leads to disastrous and\u00a0 uninformed decisions. My own process is to study the changes, read all I can on them and then try to determine what the overall purpose and end result Google may be seeking. That way I can hopefully cover the initial change quickly and continue to grow in the correct direction overall.<\/p>\n","protected":false},"excerpt":{"rendered":"
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![\"\"](\"http:\/\/pro-webs.net\/blog\/wp-content\/uploads\/2011\/05\/batman-186x300.png\" "\\"batman\\"")
Are you working hard to eliminate the duplication and low quality content in your shop? Maybe you can even see a light at the end of the tunnel?<\/p>\n