![\"newsnippets\"](\"http:\/\/pro-webs.net\/blog\/wp-content\/uploads\/2012\/09\/newsnippets.jpg\")
<\/p>\nZen Cart is certainly powerful software, but it’s prowess is the dynamic platform of functions in PHP which are usable in many different calls from different areas of the template. Social media has been a challenge for Zen Cart, specifically pointing out the product image properly for social sharing. Because Zen Cart has many different page templates and only one real <head> template… the challenge for making Google + for example select the product image has been a rough road.<\/p>\n
However, Microdata, from Schema.org, Good Relations and Rich Snippets opens the door for us. Now Facebook has their own system, but should support Microdata as well. Schema.org is a universal project which provides a collection of markup tags to markup pages in ways recognized by major search engines. Search engines including Bing, Google, Yahoo! and Yandex rely on this system to improve the display of search results, making it easier for people to search and find web pages.<\/p>\n
In this post I will show you how to implement the Product Schema Microdata for your product pages. Now this tutorial is for 1.5.0, but if you’re sharp you can easily implement it in other Zen Cart versions.<\/p>\n
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So the applicable tags we have available currently for Products are as follows:<\/strong><\/span><\/p>\n *** Update 1\/29\/2013 to remove (itemscope itemtype=”http:\/\/schema.org\/Product<\/span><\/a>“) from html_header.php and move more towards Microdata markup more suitable for products and added breadcrumbs and category tags.<\/strong><\/span><\/p>\n *** Update 3\/21\/2013 Added offer language and submission tool for Google<\/strong><\/span><\/p>\n *** Update 4\/17\/2013 Added Payments Accepted, Delivery Lead Time and Delivery Area<\/strong><\/span><\/p>\n ***Update 10\/25\/2013 solved specials issue for pricing<\/strong><\/span><\/p>\n ————————————————————————————————————<\/p>\n Using the identifier for your product’s image.<\/strong> This method, while imperfect will include all additional images and attribute images. The imperfect part is that it will include cross sell images (if installed) and also purchased etc. The second optional method will include ONLY the main product image, but no additional product images AND has some struggle with Image Handler (if installed). They both work fine with Zen Lightbox (if installed). The second option produces results less than desirable, and for now we encourage you to use the first.<\/p>\n First Option In includes\/functions\/html_output.php line 199<\/strong> <\/span><\/p>\n change the 2cnd image tag<\/strong><\/span><\/em><\/p>\n $image = ‘<img src=”‘ . zen_output_string($src) . ‘” alt=”‘ . zen_output_string($alt) . ‘”‘;<\/p>\n to<\/strong><\/span><\/em><\/p>\n $image = ‘<img itemprop=”image” src=”‘ . zen_output_string($src) . ‘” alt=”‘ . zen_output_string($alt) . ‘”‘;<\/p>\n Second Option In includes\/templates\/your_template\/tpl_modules_main_product_image.php<\/strong><\/span><\/p>\n find 2 instances of \u00a0<\/strong><\/em><\/span><\/p>\n <span class=”imgLink”><\/p>\n and change to<\/strong><\/em><\/p>\n <span \u00a0itemprop=”image” class=”imgLink”><\/p>\n If you are using Zen Lightbox you can do the following with a little better results for option 2.<\/strong><\/span><\/p>\n find<\/strong><\/em><\/span><\/p>\n $rel . ‘” title=”‘ . addslashes($products_name) . ‘”><\/p>\n and change to<\/em><\/strong><\/p>\n $rel . ‘” title=”‘ . addslashes($products_name) . ‘”\u00a0itemprop=”image”><\/p>\n ————————————————————————————————————<\/p>\n Using the identifier for your product’s name.<\/strong> In includes\/templates\/your_template\/templates\/tpl_product_info_display.php<\/strong><\/span><\/p>\n Locate your product name<\/strong><\/em><\/span><\/p>\n <h1 id=”productName”><?php echo $products_name; ?><\/h1><\/p>\n Now wrap it in the property name tag<\/strong><\/em><\/span><\/p>\n <h1 id=”productName”><span itemprop=”name<\/a>“><?php echo $products_name; ?><\/span><\/h1><\/p>\n —————————–<\/p>\n This method is the OLD way, and perfectly acceptable if you don’t use a great deal of specials.<\/p>\n Using the identifier for your product’s price & currency type. Note: We have added only 1 currency value, not multiple.<\/strong> Locate your price<\/strong><\/em><\/span><\/p>\n <h2 id=”productPrices”> Now we will wrap it in the price property<\/strong><\/em><\/span><\/p>\n <h2 id=”productPrices”> —————————–<\/p>\n\n
Books-Fiction<\/code>“, “Tools<\/code>“, or “Cars<\/code>“. You can include multiple categories. Any value is accepted, but Google recognizes the categories described in this article<\/a>.<\/li>\n!!!!UPDATE\u00a0\u00a0 11\/30\/2016 !!!!! <\/strong><\/span><\/h3>\n
If you are still using this the breadcrumbs instructions have changed below.<\/strong><\/span><\/h3>\n
!!!!UPDATE\u00a0\u00a0 2\/3\/2015 !!!!! <\/strong><\/span><\/h3>\n
I have developed a module that nearly anyone can install that does this and much more. It’s BETA, but give it a shot HERE<\/a><\/strong><\/span><\/h3>\n
!!!!UPDATE\u00a0\u00a0 2\/3\/2015 !!!!! <\/strong><\/span><\/h3>\n
Implementation<\/span><\/h2>\n
\n<\/strong><\/em><\/span><\/p>\n
\n<\/strong><\/em><\/span><\/p>\n
\n<\/strong><\/em><\/span><\/p>\n
\n<?php
\n\/\/ base price
\nif ($show_onetime_charges_description == ‘true’) {
\n$one_time = ‘<span >’ . TEXT_ONETIME_CHARGE_SYMBOL . TEXT_ONETIME_CHARGE_DESCRIPTION . ‘<\/span><br \/>’;
\n} else {
\n$one_time = ”;
\n}
\necho $one_time . ((zen_has_product_attributes_values((int)$_GET[‘products_id’]) and $flag_show_product_info_starting_at == 1) ? TEXT_BASE_PRICE : ”) . zen_get_products_display_price((int)$_GET[‘products_id’]);
\n?><\/h2><\/p>\n
\n<?php
\n\/\/ base price
\nif ($show_onetime_charges_description == ‘true’) {
\n$one_time = ‘<span >’ . TEXT_ONETIME_CHARGE_SYMBOL . TEXT_ONETIME_CHARGE_DESCRIPTION . ‘<\/span><br \/>’;
\n} else {
\n$one_time = ”;
\n}
\necho $one_time . ((zen_has_product_attributes_values((int)$_GET[‘products_id’]) and $flag_show_product_info_starting_at == 1) ? TEXT_BASE_PRICE : ”) . ‘<span itemprop=”offerDetails” itemscope itemtype=”http:\/\/data-vocabulary.org\/Offer”><meta itemprop=”currency” content=”USD”\/><span itemprop=”price”>’ . zen_get_products_display_price((int)$_GET[‘products_id’]) . ‘<\/span><\/span>’;
\n?><\/h2><\/p>\n