![\"determination\"](\"http:\/\/pro-webs.net\/blog\/wp-content\/uploads\/2013\/02\/determination.jpg\")
With all the Panda, Penguin and buzz surrounding them it’s very easy to get caught “putting out fires” all the time. It’s very tiring and not so successful overall… so let’s get going!<\/p>\nWith all the Panda, Penguin and buzz surrounding them it’s very easy to get caught “putting out fires” all the time. It’s very tiring and not so successful overall… so let’s get going!<\/p>\n
Below is a punch list of the things “I” think ecommerce shop owners should be concentrating on in 2013…. In order of priority. Call it a plan of attack, new year’s resolution… Call it whatever you like, but get out in front of that monster and stop “putting out fires”. 2. Usability<\/strong> is a never ending process. Making shopping easier gets more sales out of the visits you have already.<\/p>\n 3. Social Media<\/strong> is not going to go away just because you think it doesn’t apply to you… Instead you will go away =0<\/p>\n 4. Link Building<\/strong> is “the job that never ends, it just goes on and on my friends”. Links are still important it they’re not faked, from junk sites or spammy.<\/p>\n 5. Google Analytics<\/strong> is a wealth of knowledge! If you’re not using it, shame on you…. If you are, make a commitment to spend 15 minutes a week in there “poking around”. You will find that you will accidentally stumble upon things you didn’t know to help you understand and grow your business.<\/p>\n 6. Mobile technology<\/strong> is developing faster than we had ever expected. Devices have come down in cost and urban WiFi hub spots have put millions of users online who would not be otherwise.<\/p>\n These items here are pretty Google Proof. I mean they have been the right thing for a long time and are going to continue to be right. Stop thinking so much about “how to rank” and start thinking about how to “wow” your shoppers instead. You will earn the trust and love of your shoppers and Google at the same time. Toooofer!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":" With all the Panda, Penguin and buzz surrounding them it’s very easy to get caught “putting out fires” all the time. It’s very tiring and not so successful overall… so let’s get going!<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[65,3,5,260,105],"tags":[2587,2588,2589,1684,373,2626],"class_list":["post-1869","post","type-post","status-publish","format-standard","hentry","category-e-commerce-design","category-ecommerce-marketing","category-ecommerce-seo","category-small-business","category-so-you-want-to-be-a-shop-owner-series","tag-2587","tag-mobile","tag-page-speed","tag-social-media","tag-usability","tag-zen-cart"],"_links":{"self":[{"href":"https:\/\/pro-webs.net\/blog\/wp-json\/wp\/v2\/posts\/1869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pro-webs.net\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pro-webs.net\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pro-webs.net\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/pro-webs.net\/blog\/wp-json\/wp\/v2\/comments?post=1869"}],"version-history":[{"count":0,"href":"https:\/\/pro-webs.net\/blog\/wp-json\/wp\/v2\/posts\/1869\/revisions"}],"wp:attachment":[{"href":"https:\/\/pro-webs.net\/blog\/wp-json\/wp\/v2\/media?parent=1869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pro-webs.net\/blog\/wp-json\/wp\/v2\/categories?post=1869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pro-webs.net\/blog\/wp-json\/wp\/v2\/tags?post=1869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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\n1. Content<\/strong> is still king if it’s not crap. What are Google and the other search engines looking for in content?<\/p>\n\n
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