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A Hard Look at Website Usability
Usability is the things within your website that make using it, navigating it and ultimately enjoying it better for your shoppers. These items are things that people need, expect and are accustomed to.
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Google Shows More Results for a Domain
Last month Google announced that they changed their “ranking algorithm that will make it much easier for users to find a large number of results from a single site”. This change affects searches with a “strong user interest in a particular domain”.