The next-generation architecture in progress for Google search, is really quite an undertaking and if successful will deliver results faster and better than ever. The project is being held in a developer sandbox for testing. The aim of the development is to increase “”size, indexing speed, accuracy, comprehensiveness and other dimensions.””
If your grandparents were business owners most of their customers were met face to face. Customers may have gone to church with your grandparents or attended high school sports events and concerts. They knew each other and that made marketing much less taxing and far more trusting.
Blocking my page in robots.txt will prevent indexing.. This is just not true, your robots.txt is a tool used to prevent crawling… not indexing. While blocking a page in robots.txt will prevent well behaved spiders from crawling these pages, it will not prevent indexing, remove a page from the index, nor block the flow of PageRank to the page.
Email marketing can be a highly effective tool for your store… On the other hand it can be a bust just as easily. Consumers are very diligent in identifying crap and spam in their email boxes. Your job is to get them to open your email. The most effective means of accomplishing this is a targeted, informative and properly crafted email subject / headline.
There are many ways to do both more effectively… Things like usability studies and deep effective long tail keyword research will yield far better results. However, the short and narrow of it is to create usable content. Other wise you might win the battle and lose the war!