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Brand Damaging & What it Means to Ecommerce
It’s not really Greek, in a nutshell, if you, your practices, your security or your products and services are a bad risk, Visa Mastercard feels that this damages their brand.
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Privacy vs Local Rank
Many shop owners seek to hide their WhoIs information for the sake of privacy. We have also advocated that, yes spam is a problem, but transparency within your business model is worth it. It would seem that Google agrees.
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Google Quality & Removal for Hidden Text
Hidden text can occur for many reasons, most are in no way malicious. Text can be same color text and background, hidden in html commenting, stuffed in to alts and titles and hidden with numerous CSS styles. All of the common findings of hidden text, malicious or not are a violation of Google’s quality guidelines…
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Reverse Domain Name Marketing
More and more we are seeing off the wall, non words become solidly branded domain/company names. Names like Hulu.com, which essentially meant nothing at its time of inception can be very successfully branded and promoted.
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Shopping Cart Security & Trust
The bottom line is, you must maintain a secure shopping cart for your customers. You have tons of valid and robust options at your disposal in the current market, so having an insecure or out of date network or cart is totally inexcusable.