Great Navigation Pays the Bills!
One of the singular most important things you can do for your online store is define a clear easy to follow navigational structure. The benefits are really astounding.
DetailsColor Psychology for Ecommerce Design
I thought I would write a little color psychology post today. This may be terminology many of you are not familiar with, but it is in fact an increasingly strong marketing tool. I have had a small bit of training here, as it was relevant in my past life. =-) I have been known to…
DetailsIn order to show you the most relevant results, we have omitted some entries
So have you seen this ugly message in your Google site command results? In order to show you the most relevant results, we have omitted some entries very similar to the ### already displayed. If you like, you can repeat the search with the omitted results included. What exactly does this daunting phrase mean? I…
DetailsWhat About Conversions?
So you have your store up and running and hopefully you are watching those conversions closely. Today, we are going to hit some not so blatant discrepancies about online conversions that you should know. I have said this before, but it bares repeating, every store is different. Even store with the exact same flow and…
DetailsBeating Your Links Down?
We review commerce sites all the time for shop owners, and I am really very surprised that so many of the stores we review have no idea about Google’s guidelines regarding links. I really HATE the fact that shop owners can make use of a links directory in Zen Cart! Is this your business or…
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