Many bloggers have already taken steps to properly blog endorsement material and limit the liability. However, Monday the FTC (Federal Trade Commission) revised their rules for the use of both testimonials and endorsements in advertising. This new set of rules comes complete with the specific inclusion for bloggers. Believe it or not, this is the first time the FTC has made a change to these rules in 29 years (1980).
On 5/14/2009 Google announced a policy change regarding the use of trademarked keywords are Ad text. In this new policy Adwords advertisers will be permitted to use “some” trademark keywords in their PPC Ads.