Normally, I would not blog this, as I am a fervent believer in the “PageRank is not a big deal” mentality. You see, I put little if any stock in that little green bar, and instruct our clients likewise. We rather belong to the “build it and they will come” theory of SEO. In part our belief is that natural links, on page optimization, fresh content, elimination of duplication and unique text are in fact the key to organic search success.
We all realize that link building is a never ending need for our websites…. But, do you know what a “Great Link” is? Today we are going to delve in to the ingredients of great links and the qualities that make them great.