Recently, I have received some pretty tricky email marketing spamming emails. These emails, generally from a free account such as Yahoo seem innocent as they simply have the subject and content “test”. However, some have had a read receipt attached…. and even those that do not will receive bounces for those email addresses that are not valid.
Many bloggers have already taken steps to properly blog endorsement material and limit the liability. However, Monday the FTC (Federal Trade Commission) revised their rules for the use of both testimonials and endorsements in advertising. This new set of rules comes complete with the specific inclusion for bloggers. Believe it or not, this is the first time the FTC has made a change to these rules in 29 years (1980).