The need for helpful, descriptive and natural text on your store’s page cannot be understated. Your shoppers need this text to help them find you, identify your page as a good result and better navigate your site.
Many shop owners have never considered how people search. Regularly contract customers are blown away by the search phrases they get when they receive their first weekly rank report. They expect to see search phrases like “iPod” or “Apple iPod”, instead of “buy iPod Nano” or “buy iPod Touch”. Fact is, there is a very distinguishing difference between these search queries… So are customers and some are not.