The problem? Google has first alarmed the user with strong, scary text (Severe health issues are found on your site), images and colors. Secondly, telling the user that an archive page for example, blocked in robots.txt is an “important page”. So the user, who is probably just a business owner…. Hurries to pay their IT guy to unblock this “important page”, so Google can omit it from the search results for duplicity and “low quality”.
Some publishers have fixated on our prior Panda algorithm change, but Panda was just one of roughly 500 search improvements we expect to roll out to search this year.
Every shop owner should be taking steps to eliminate low quality content, duplication and improper formed content throughout your websites. No one expects to complete this in a day, to be honest I have a couple of days to spend in my own shops and we have never duplicated content EVER.
Looking at the changes and trend of Google and the other search engines, I thought it might be a good time to plot a new plan of attack. Sure, many things remain as they were… But there are also many new things we are looking at more deeply, as well as things we no longer…
Below you will find what Matt Cutts had to say regarding this algorithmic update which has been dubbed Mayday, but I hope to provide some resources and insight in to the conditions and solutions if you lost a great deal of Google organic traffic as a result of the Mayday update.