-
Do You Blog?
There has been an absolute onslaught of shop owners wanting a blog. This is not very unexpected, as the freshness and regularity of content carry far more weight then they ever have before in Google’s algorithm.
-
Information Searchers vs Customers
Many shop owners have never considered how people search. Regularly contract customers are blown away by the search phrases they get when they receive their first weekly rank report. They expect to see search phrases like “iPod” or “Apple iPod”, instead of “buy iPod Nano” or “buy iPod Touch”. Fact is, there is a very…
-
Great Ecommerce Content/Copy
In our everyday dealings with our own customers, we instruct, get asked and generally can talk all day about proper content for one’s online store. This has always been a tough thing to properly execute on the part of the shop owner.