If your grandparents were business owners most of their customers were met face to face. Customers may have gone to church with your grandparents or attended high school sports events and concerts. They knew each other and that made marketing much less taxing and far more trusting.
What every single ecommerce business wants most is for online users to type in their credit card number and make a purchase of their products…. Nice and easy, right?
If your store looks 1997 or relies on inferior website design methodology it may be holding you down. Existing shoppers are used to the site and its quirks, but what about new customers?
Many times it can seem like establishing your ecommerce store is a bit like being asked to fill the Grand Canyon with a teaspoon. You persevere, but it’s hard to see the results.
Most of the time when we see this, it’s unintentional or at least not malicious in origin: forums that generate both regular and stripped-down mobile-targeted pages, store items shown (and — worse yet — linked) via multiple distinct URLs, and so on.