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Ecommerce – Planned Obsolescence
This post is not really designed to encourage you to pursue one type of product over another, but to draw your attention to the dynamics hiding just below the surface related consumer purchasing patterns of certain items. This post is however designed to get you thinking about the life expectency of the item’s usefulness and…
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100% Satisfaction Guaranteed
We went with a very comprehensive “100% Satisfaction Guaranteed” policy for one of our store we developed this past summer. This was not only something I very much wanted to test and research in anecommerce environment, but I have a strong belief in the effectiveness of service related guarantees.