In this post I will show you how to implement the Product Schema Microdata for your product pages. Now this tutorial is for 1.5.0, but if you’re sharp you can easily implement it in other Zen Cart versions.
The data standardization within Google Product Search has put like products from very large retailers capable of deep discounts in the same page product lineup with smaller merchants who cannot compete on price. The smaller merchants who would generally seek to make their listing somewhat unique to grab longtail product searches can no longer do that. Smaller merchants in the product lineup with Pet Smart for example, have few options to elicit a click from a searcher.
I have in the past defended Google’s business practices and desire to make the index a more user friendly and productive experience….. BUT now I’m not so sure Google isn’t the capitalists that many claim they are.
On 12/10/2010 Google announced they have added a reading level advanced search feature to Google organic search. While I don’t see this as a huge ranking opportunity for ecommerce shops, I do think that Google will adapt some sort of automation for regular organic results…
Well, lets just say for example you are a “little guy” who has been struggling along on your excellent consistant and longtail searches. Fair enough, many are at this plateau and there is no shame as your wallet is not beefy enough to buy your success.