Many shop owners seek to hide their WhoIs information for the sake of privacy. We have also advocated that, yes spam is a problem, but transparency within your business model is worth it. It would seem that Google agrees.
So you have worked hard, and are starting to see so good results from your shop’s SEO campaign…. Only to find that your #4 SERP (Search Engine Result Page) is now buried below the fold and your traffic has taken a huge hit. Or… Worse yet, you just made page 1 in #9 and now you are on page 2. What the heck is going on anyhow?