2009 was a pretty tumultuous year for organic search, all three of the top search engines made huge changes to their algorithms and we also saw the launch of Bing. These events made significant changes in the way we think and optimize websites. Fact is, 2010 is already looking to be an even bigger year of changes and SEO’s will need to keep their ears to the ground to keep up and be successful.
The need for helpful, descriptive and natural text on your store’s page cannot be understated. Your shoppers need this text to help them find you, identify your page as a good result and better navigate your site.
Many shop owners have never considered how people search. Regularly contract customers are blown away by the search phrases they get when they receive their first weekly rank report. They expect to see search phrases like “iPod” or “Apple iPod”, instead of “buy iPod Nano” or “buy iPod Touch”. Fact is, there is a very distinguishing difference between these search queries… So are customers and some are not.
In our everyday dealings with our own customers, we instruct, get asked and generally can talk all day about proper content for one’s online store. This has always been a tough thing to properly execute on the part of the shop owner.
So if you really want to be successful, roll your sleeves up and get to work… Decide and make a commitment to do things the right way. Work on your site often and with sustained regularity.