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Reviews, Testimonials & Snake Oil
The Internet has grown in to an opinion, buzz driven machine. Websites seeking user interaction, comments and participation, social media sharing, user specific search result weighting and more. This is all good and well until someone bad mouths you, your website or business in one of these open participation media platforms.
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Privacy vs Local Rank
Many shop owners seek to hide their WhoIs information for the sake of privacy. We have also advocated that, yes spam is a problem, but transparency within your business model is worth it. It would seem that Google agrees.