Lastly, to help the search engines understand the actionable nature of your product pages you should includes words such as “buy”, “purchase”, “shop online” etc. When including these types of action phrases it will be most effective to string them along a keyword for the product. something such as “When buying a roo online, you have several options for color, size and delivery”. It’s way too easy to get spammy when trying to create actionable content… so pay close attention to the perceived intent of the words you chose.
I have in the past defended Google’s business practices and desire to make the index a more user friendly and productive experience….. BUT now I’m not so sure Google isn’t the capitalists that many claim they are.
Every shop owner should be taking steps to eliminate low quality content, duplication and improper formed content throughout your websites. No one expects to complete this in a day, to be honest I have a couple of days to spend in my own shops and we have never duplicated content EVER.
Well, lets just say for example you are a “little guy” who has been struggling along on your excellent consistant and longtail searches. Fair enough, many are at this plateau and there is no shame as your wallet is not beefy enough to buy your success.
We know that Google will pull a snippet for a Meta description if your supplied description doesn’t have enough relevance to the searcher’s query. But, in this case they are pulling a direct snippet from your own content…. Not necessarily so for titles according to JohnMu who says this: