Google has known searchers do this for sometime…and they have preached the use of great and unique descriptions along the same line. Remember, your Meta description does not help you rank… but is rather a unique opportunity to elicit a click from searchers. This element however, if not appropriate for the query will be replaced by a snippet to better serve the searcher…. All good, no arguments here.
If you have doubted the need for fresh, related content on your store pages…. You better rethink your position! Google has improved the search results snippets to include “jump to” links to the page’s specific area containing the related content.
Sitelinks are a very sought after mark of success for every webmaster. Webmasters seek these neat vertical click through opportunities from Google’s search pages, not just for increased sales, but as a badge of success and accomplishment as well. So what the heck is a sitelink really…. and how do I get the?