Google Readability

On 12/10/2010 Google announced they have added a reading level advanced search feature to Google organic search. While I don’t see this as a huge ranking opportunity for ecommerce shops, I do think that Google will adapt some sort of automation for regular organic results…

Have We Screwed Ourselves?

Google has known searchers do this for sometime…and they have preached the use of great and unique descriptions along the same line. Remember, your Meta description does not help you rank… but is rather a unique opportunity to elicit a click from searchers. This element however, if not appropriate for the query will be replaced by a snippet to better serve the searcher…. All good, no arguments here.