Author: Melanie

  • Ecommerce Confessions: The 7 Mistakes I Made

    Yes I can admit when I am wrong and make boneheaded mistakes, and I made plenty of them. I am writing this as a reference for anyone else that is considering diving into the wonderful world of eCommerce, feel free to learn from my mistakes. Not Testing the REAL Market Well I did, but how…

  • Google Webmaster Tools Gets a Makeover

    Google announced yesterday that they have launched a fresh new design for webmaster tools. If you have never used Google’s webmaster tools the you can get started with the new interface right off. If you are already using these excellent tools from Google, then login to find a link to “Checkout the New Look” in…

  • Free Reputation Management Tool

    If you’re doing business on the Internet, then reputation management is something you should be concerned a bit with. In the current climate of very popular social media and other user generated content based websites, a bad rep can bite you hard.

  • Where is My Site? Google Sandbox Filter

    Google’s Sandbox is a very live and working filter within Google’s current indexing and ranking structure. You will commonly see me refer to this as “Flux”, as customers are VERY worried about the term “Sandbox” and it is difficult to explain it properly to your average shop owner.

  • Top Tips for Better Ecommerce Usability

    A great long explanation here is really not necessary… Usability is a simple concept. Web pages should be accessible to all. It’s like handicap parking spaces, or the volume control at the drive in…. Wider seats. No matter the issue, brick and mortar businesses have accessibility requirements (laws even) and you have a responsibility with…