SEO 101

SEO 101

Are profitable, top SERPs possible without the help of an experienced search engine optimization company?

Can a software package or online miracle tool or program touting testimonials and grandeur guarantees of success elevate your online presence enough to really increase sales?

Unfortunately, unless the software or miracle SEO tool were able to research your product market, find hidden niches within it, write intriguing, creative, relevant and keyword laden content, house it in a framework that meshes precisely with that content, research and analyze your ranking competition and apply that statistical data within the afore mentioned tasks, you’ll definitely be using that money back guarantee.

The same goes of number one ranking promises for a keyword for $49. Now I’m not suggesting a claim like that is bogus or false advertising by any means. But, ask if that keyword or phrase has actually had more than one search somewhere in the world in the past month. Or to shake them, insist your keyword phrase they must bring to the number one spot is a large search phrase like “SEO” for example. Many time the phrases they are offering will rather be something like “SEO in East Mogadore Ohio 44260″… and you know my kid could hit that one.


Is there a working alternative for smaller businesses and startups that can’t budget professional SEO right now? There are techniques that will give your online store a chance of rising higher in the ranks. You’ll find countless articles, posts and instructions online and in bookstores about general things you can do to your shop to improve its online presence and organic rank.

While helpful and usually fairly accurate, blindly applying every technique you read to your site without some further knowledge of your own site, your competition, your  market and some good old fashioned research will hinder your efforts.

With some real hands on, current analysis of YOUR individual situation at your disposal, you can greatly improve your efforts with even the smallest textual copy, title or content adjustment. However, it is going to require some work on your part, no matter what DIY tactics you employ. There is no something for nothing or any free rides on for online businesses… No matter what you though or were told when you started.

There are however, tools and analysis reports available to you for free that can give you a a plain and relative advantage. Some plain English comparisons of your page vs. the top 10 ranking pages in a particular search engine for a particular keyword phrase will define dozens of parameters to begin your DIY optimization.

How many links do you need? Are there better keywords you should choose? What do you do with all this information once you have it? Comparisons and analysis of your store and your competitor’s stores are usually presented in an easy to understand graphical format that will reveal patterns and collected intelligence that can help you re-write and revise your own content,  page layout and begin your SEO efforts… Without spending a dime.


You must remember, legitimate, professional search engine optimizers are completely engaged in their specific field and are educated generally with experience. The time, knowledge, talent and