SEO – Myth, Method or Discipline
Certainly there are many schools of thought about SEO. My purpose today is to share with you my own insight in to SEO as a whole — What is SEO?
Information Searchers vs Customers
Many shop owners have never considered how people search. Regularly contract customers are blown away by the search phrases they get when they receive their first weekly rank report. They expect to see search phrases like “iPod” or “Apple iPod”, instead of “buy iPod Nano” or “buy iPod Touch”. Fact is, there is a very distinguishing difference between these search queries… So are customers and some are not.
Reverse Domain Name Marketing
More and more we are seeing off the wall, non words become solidly branded domain/company names. Names like Hulu.com, which essentially meant nothing at its time of inception can be very successfully branded and promoted.
Google Attacks Duplicate Content
Duplication for sorted and alternate view urls continues to be a problem for shop owners. The new rel=”canonical” attribute is excellent, but in our dynamic shopping carts implementation is a nightmare for most. So, Google to the rescue (at least for their results) as now in your Google Webmaster Tools you can adjust your parameter handling for Google.
Crawling vs. Indexing – robots.txt Debate
This is really a long and tiresome debate… I personally have argued this point for a long time to no avail with Zen Cart forum posters… Even linked to Sebastian for verification. But, alas, the debate drags on.