Certainly there are many schools of thought about SEO. My purpose today is to share with you my own insight in to SEO as a whole — What is SEO?
Some may say SEO is snakeoil a myth: Fact is, there are many lies, misconceptions and ill advised bits of information available about SEO. I can suggest that first and foremost you take everything you read with a grain of salt. Let the things you read serve to enforce what you have learned promoting your website… Not the other way around. Next, check the date of the information you read…. Much professional information that is both linked to and referred to even now has lived long past its recommended shelf date! Hell I read one today linking to a post from 2007. C’mon.
Truth is, SEO is simply the practice of dealing with the optimization and usability of a website for the purpose of improving and/or maintaining search engine ranking. Simply said, SEO is the practice of improving your website’s visibility using organic optimization techniques. This is the method and discipline part of SEO as I see it.
Down and dirty SEO lies you will find on the web:
- You need to submit your sites to the search engines… BS, this hasn’t been true for many, many years.
- My robots.txt will prevent indexing of the pages blocked…. Just plain not true. Further more, for some lousy search engines it’s a joke less than effective in even preventing crawling of blocked pages.
- My sitemap.xml means Google must crawl and index these pages. Ha, ha. This is not a command to any search engine, but rather a document intended to help the search engines find our pages easier because our navigation and internal linking sucks! Fact is you don’t have to have a search engine sitemap at all.
- I never have to update my website if it ranks well… This is very out of date. Relevant and high quality textual content is a must for proper organic optimization…. This is a defining difference from 2007 to present. It very much used to be true that great content continued to rank well, even if the site was never updated. I think if you spend a few moments in your own statistics you will see that Google especially, favors well maintained websites. Call this a “fresh factor”. Can you really blame Google here?
- Proper on page structure will rank my pages well…. Really think so? Face it, this is just a very small piece of a extremely large puzzle. If you have a website you wish to promote organically, then you are charged with the task of trying to solve the puzzle. On page factors are no lie, we know that relevant page titles, proper use of structural elements like heading tags and page layout can afford better results, however, this is a small piece of the whole puzzle. To be successful in your SEO campaign you will need to continually seek to solve the puzzle by educating yourself, testing your theories and use some (not so common) common sense practices.
- If I shove 500 keywords in my Meta keywords tag I will ra