According to and independent survey “small and mid size online retailers are highly confident in the future of ecommerce”.

More than 750 ecommerce merchants and found that 84 percent of respondents are optimistic about their growth potential while 16 percent of respondents listed brick and mortar stores as a method they currently use to sell their goods. Only 11 percent of respondents are considering brick and mortar locations for future sales compared to 33 percent who are considering opening their own web store, 29 percent who would use email marketing and 26 percent who are considering selling goods on

Having said that, social shopping platform Pinterest is already and will continue to play a huge role in ecommerce marketing. Pinterest seems to have the tools to make sharing easy, returning for purchase a breeze and is so simple to use that it has clearly set itself ahead of the crowd in the social media world.

Pinterest users are 79 percent more likely to purchase items they see pinned on the site compared to the purchasing behavior of Facebook users viewing items they’ve seen on the news feed or a friend’s wall, according to a new survey released from behavioral commerce company SteelHouse.

In a Steelhouse survey more than half of those surveyed said they regularly share their online purchases. This social behavior has opened many doors for smaller ecommerce merchants, as well as many challenges. In the age of mobile aps, smart phone scanners and information overload. Only 33% of Facebook users said they have purchased a product or service from a Facebook ad, on the news feed or from a friend’s post. This compared to a HUGE 59 percent of Pinterest users who have made purchases based on an items they found on Pinterest. Are you Social Ready?

Getting Social with Zen Cart

There are some very big challenges for Zen Cart owners, but I have some very simple advise and options to help you grab a bigger piece of this social shopping pie. Many of the items in this list will cost you money…. I apologize for that, and please understand I do my best to find free and affordable solutions for all challenges we address here. However, I will also say that most of these are sooo very easy to get you started!

98% of shoppers say that online customer reviews have a major influence on their decision to purchase a product or service. Your Zen Cart review system is adequate, but you have to coax the shoppers to submit them. Follow up with a post delivery email, send them a link and offer them a coupon to submit an honest review. The alternative is a paid program like Shopper Approved, which really has some awesome tools for your shop. Shopper Approved has segmentation, popups, folowups, support, really nice seals a