It’s been a very long time since I blogged… I’ve been busy =)
So people ask me all the time, if SEO is dead, what can I do. Well SEO isn’t really dead, people say this, but in actuality it’s the same as it’s always been. You see, SEO (search engine optimization) is not what most people think it is. SEO is simply do the right things to make it easy, clear and efficient for search engines to crawl your website.
Let me now dispel some myths:
- Keyword density is NOT SEO.
- Sitemaps are SEO.
- Link building for new pages IS SEO.
- Reciprocal linking is NOT SEO and NOT recommended ever.
- Server side optimization and proper canonicals is SEO.
- Rewriting URLs is NOT SEO.
- PageSpeed optimization IS SEO.
- Proper navigation IS SEO.
- robots.txt IS SEO.
- Meta description and keyword tags are NOT SEO.
I believe those are probably the top ten. Most things people consider SEO are really SEM (search engine marketing). In any case, there are still things you can do to help your website get more favorable organic and paid listing.
What you can and should so:
The most important thing you CAN do is to make sure your website has textual content which is relative to your shoppers. This means enough text, none spammy, on each page so that your shoppers have all of the information in a non-stuffed format. This builds a relationship with the shopper, builds trust and even helps the search engines deliver relevant visits by using the same words that normal shoppers would seek your products with.
New content, new content, new content…. I can’t press this one enough. You can train a search engine bot to crawl deeper, more efficiently and more often by creating content on a regular basis or regular schedule. For example your vendor has a new line of products, say a hundred of them, you will gain better progress by adding them more slowly over a longer period of time. If you bust out all 100 new products in a few days then you will likely create a problem. You see search engine bots are not very trusting things, if this is irregular behavior for your website, you can scare them in to wondering if you’re still in charge or if something more malicious is at play. So create new, not changed, NEW content regularly.
Server side optimization and canonicals remain as important as ever. In fact with the new speed pressures of mobile design, perhaps even more so as they go hand in hand. Make sure your server and website configuration have only 1 correct canonical either www or non. Also, make sure you correctly set this in webmaster’s tools. Use the rel-canonical tag correctly and if you haven’t already, switch your entire site to HTTPS.
PageSpeed and mobile design are crucial. Google and the other search engines are giving this a huge impact on rank. If you’re not mobile yet, do so, yesterday! PageSpeed has some things like script optimization, caching and more mechanical aspects that you will likely need help with, but there is also many things you CAN do. Optimization items like reducing the size and crunching images, reducing the number of images on a page and optimizing(crunching) CSS stylesheets can be done by most people if you look it up and educate yourself. Zen Cart hasn’t a single rewrite module for URLs which doesn’t affect speed and since the se