When you first launch an online store, you naturally want all the content crammed in to it that you can manage. However, if it’s real targeted traffic you’re looking for, consider taking a more patient and sustained approach.
Anyone involved in SEO can tell you that organic growth of relevant content is the most successful long term strategy for search engine rank. When shop owners read that, however, their brains toss out the part they don’t understand or want to deal with: “organic.” What they instead see is “successful long term strategy” and “search engine rank” … And that’s where the trouble begins, because it’s actually the organic growth that does the trick.
What do web professionals mean when they talk about organic growth?
Organic growth is the slow, steady, and continual growth of your website – the sustained and purposeful dedication to improvement. One of the larger factors Google digests to rank your site is a sustained pattern of growth to help them determine whether your site is “”for real” and trusted. Think of a successful site you visit frequently, a forum perhaps, or an informational site like Wikipedia. Those websites were not born yesterday, chock full of content and with thousands of links pointing to them. No, they started as miniatures of themselves, and as they added content, features and information, they grew.
How can this be harnessed to help promote online shopping?
It’s really rather simple, the timing of updates and content creation can be more important than size of updates. Many shop owners have a hard time updating their store regularly. They have day jobs, families and perhaps other websites to run. This often leads to a tendency to update your website in large infrequent chunks.
To get the maximum benefit from your updates, do this instead: When have time to update your store, prepare and arrange your new content so that it can be implemented in smaller pieces over a longer period of time. Get everything ready to go so that the only task remaining is the actual publish. Then take a few minutes each day, week or other planned schedule to enable the content over a longer and more regular period of time.
By doing this your website ends up with the same great content, but the search engines monitoring how frequently you update your content will see a pattern of steady growth. You can still write or gather all your content in one fell swoop, just dole it out to your shop more slowly instead of as a single publish and a tsunami of new content. Understand, you won’t see immediate instant gratification type results, but give this a month or two and then search engines will take notice, and your site will be on the road to organic bliss.