There are many great companies worldwide with continental and even global reach and recognition. Most everyone of these highly successful businesses started out in their local market. Certainly, the Internet has opened many doors for businesses to approach the global market in substantially earlier stages of development…. However, that does not mean business owners should ignore local opportunities. Not much is as effective a marketing tool as a great local fan base in your own home town…. Roots!
Business contacts and customers alike worldwide will respect that your community uses your services and products. As a matter of fact… It generates a trust and security factor for your business that is nearly impossible to top. Sure, you can go after those global sales.. But build a local fan club too.
Some very good techniques exist for establishing a local reputation and presence that will generate leads, sales, trust and credibility on a large scale for you. Join your local chamber of commerce….. This is a very hot spot for local sales and networking leads. Become the authority for your niche in your local market.
Sponsor a youth baseball team and put your web address on their shirts…. Its not very expensive and everybody loves a business that is involved locally. People really do look up to businesses who sponsor teams and events for kids and groups. Consider sponsoring events at the Special Olympics, your local DARE program or a breast cancer walk. Local public exposure is the easiest thing you will ever do, and its priceless. <– And deductible!
Market your business with referrals, reward customers who bring in more customers. Phone the local radio station and donate a gift certificate or a free gift for their contests. Find local clubs and hobbyists related to your business niche and get a booth at their shows or auctions… Or donate a sponsorship or gifts for their raffles.
Marketing fliers are nice, and yes with coupons and discounts they can work… However, business cards work better. People are far more likely to throw away or lose a flier due to its size and related inconvenience. Business cards are more likely make it to the purse or the wallet… They get stuffed in to the desk drawer, tossed on the dresser top or in the car’s glove box. People remember them when a need arises and search them out… Many time before the phone book. Carry business cards with you… Always. Make them personal and professional, do a coupon or a FREE offer on the back.
Become that local business person… “Hey isn’t he the guy from _____”. Local recognition will build a strong foundation for your business to grow on.
Donate some books to your local school library.. They will happilly tag them with your business name to demonstrate their gratitude. Get involved in your community, be social and be friendly…. Then when you are a trusted local brand… be ready to be a global brand.