Upgrade, Redesign or Both?

The new release of Zen Cart (1.3.9b) has many customers asking about upgrading their carts. While I have decidedly positioned myself on the side of “safe” and we are not currently doing upgrades to 1.3.9b, we are looking to announce our new store development package for Zen Cart 1.3.9b in the next few days

How to Train a GoogleBot

Increasing your crawl rate and crawl budget from Google is as simple as training GoogleBot. Crawl rate is simply how often GoogleBot visits your website to crawl. Crawl budget is a much harder metric to define, but in its simplest terms is the amount of data transfer Google allocates to crawling your site.

Google April 2010 PageRank Update

Normally, I would not blog this, as I am a fervent believer in the “PageRank is not a big deal” mentality. You see, I put little if any stock in that little green bar, and instruct our clients likewise. We rather belong to the “build it and they will come” theory of SEO. In part our belief is that natural links, on page optimization, fresh content, elimination of duplication and unique text are in fact the key to organic search success.