Many shop owners are really lagging behind on the social media angle. Let face it, time is short and so much to do. Fact is, so many things to promote your ecommerce business cost money, this one is free… Just a bit of you precious time to get free promotion for your online shop. There are some very good business reasons to spend a few hours creating your business’ Facebook fan page.
There has been an absolute onslaught of shop owners wanting a blog. This is not very unexpected, as the freshness and regularity of content carry far more weight then they ever have before in Google’s algorithm.
So what is a deal breaker? Simple, these are the things in your cart that shoppers fret about, thus causing them not to make a purchase. So while every shopping cart, product and websites is different, there are some very common factors which cause your shoppers to leave. Let’s address them and some of the solutions you can use to set your shopper’s minds at ease.
The original question from the poster was “I’ve deleted products. How do I redirect customers to new ones? or to search instead? ” This is a great question and deserving of some thought.
Call this an eye opener and perhaps myth buster for how you think about sitemaps. First and foremost we are not talking about your human/visitor HTML sitemap… But rather a sitemap specifically formatted for search engines to read.