Google’s Sandbox is a very live and working filter within Google’s current indexing and ranking structure. You will commonly see me refer to this as “Flux”, as customers are VERY worried about the term “Sandbox” and it is difficult to explain it properly to your average shop owner.
Ecommerce specific SEO techniques, topics and news for the small business online store owner.
Sitelinks are a very sought after mark of success for every webmaster. Webmasters seek these neat vertical click through opportunities from Google’s search pages, not just for increased sales, but as a badge of success and accomplishment as well. So what the heck is a sitelink really…. and how do I get the?
Recently, there has been an abnormally high amount of buzz regarding the use of keywords in your urls. We have know for some time that this is likely to provide a small amount of weight for ranking. However, until recently it was pretty much guesswork.
So you have worked hard, and are starting to see so good results from your shop’s SEO campaign…. Only to find that your #4 SERP (Search Engine Result Page) is now buried below the fold and your traffic has taken a huge hit. Or… Worse yet, you just made page 1 in #9 and now you are on page 2. What the heck is going on anyhow?
At the end of the day, the only way that an Internet based business is going to thrive or even survive, is through ever increasing targeted traffic to their products.