I’m going to rant a bit about something that genuinely pisses me off to no end. I visit a website, for anything, and there are more than likely going to be videos. I don’t mind that one bit, some people prefer them….. But others do not.
Eye tracking is defined as research to track where a user’s eyes look while reading, then analyze the data to reveal behavioral patterns. In essence eye tracking is a core part of usability & accessibility.