Google April 2010 PageRank Update

Normally, I would not blog this, as I am a fervent believer in the “PageRank is not a big deal” mentality. You see, I put little if any stock in that little green bar, and instruct our clients likewise. We rather belong to the “build it and they will come” theory of SEO. In part our belief is that natural links, on page optimization, fresh content, elimination of duplication and unique text are in fact the key to organic search success.

There’s a New Sheriff in Town

This is a pretty vague patent application, in my opinion, and I really think that mining data in this way should not be legal, nor approved. Fact is, the means in which this is presented is very combative, and identifies SEOs as the cause of link spam. It’s like saying lawyers are the reason for lawsuits, or dentists the reason for cavities.

How Search Engines Rank Pages

You may be wondering how search engines select the top pages from millions of others. There are calculations involved called algorithms and you have to work with these to put your site in page one. The great part is that all of the things search engines look for to rank your site are beneficial to your shoppers as well.