Many bloggers have already taken steps to properly blog endorsement material and limit the liability. However, Monday the FTC (Federal Trade Commission) revised their rules for the use of both testimonials and endorsements in advertising. This new set of rules comes complete with the specific inclusion for bloggers. Believe it or not, this is the first time the FTC has made a change to these rules in 29 years (1980).
Website visitors are in a hurry. You’ve got but just a moment of their attention to grab them and reel them in. When someone visits your blog, will they only scan your headlines and leave, or would they be drawn to read more and stay awhile?
If you run a small company, like an ecommerce store, you may find that the world of blogging for business owners is a great tool that you want to make use of.