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Privacy vs Local Rank
Many shop owners seek to hide their WhoIs information for the sake of privacy. We have also advocated that, yes spam is a problem, but transparency within your business model is worth it. It would seem that Google agrees.
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Google & Search Behavior Ranking
On October 27th, Google was granted a patent for this ranking methodology. In essence, the patent referred to as “Rank-adjusted content items” seeks to use click logs and query logs are processed to identify statistical search patterns.